What is Search Engine Optimisation?
Search engine optimization, often referred to as SEO, is the process of getting a website ranked on search engines for certain keywords. Search engines such as Google, Yahoo and Bing are primarily looking for unique content and well structured pages. Website load time is also becoming more of a factor in where your website is placed in search results. If your site is slow to load, this could affect your search rank.
I’ve been promised top rank on Google by another company
The chances are, you’ve had calls from companies promising to get your website top first page placement for a hefty fee. Often these companies can be somewhat unsavoury, promise unrealistic results and should be avoided. If you’re in a business sector with several companies offering the same service, chances are your competition has also been approached with the same claim, but the truth is, you can’t all have top first page ranking.
How I can help
One Website Design will research your industry sector and location to determine which search terms are most used to find businesses like yours. This will allow us to choose the best search terms for your website before the optimisation process begins.
Search Engine Submission
I will submit your website to all the major search engines including Google, Yahoo and Bing. This will help to ensure your business appears in their search results as quickly as possible.
Website code review
By reviewing your website code I can make suggestions on where improvements could be made. Cleaner code can improve indexing of your site and also reduce load time for users.
Website images contain additional information which although not seen on screen can help improve your SEO. Image labels help search engines determine what the file contains. Optimisation of these image labels can have a positive effect on website traffic from image searches.
I will create a robots.txt file to direct search engines away from content and pages which shouldn’t be indexed. This will help to reduce the chances of duplicate content such as category or archive pages being indexed.